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Prerequisite: Add Braze credentials to VoucherifyTo send events to Braze, connect your Voucherify project with Braze.
Voucherify streams customer events to Braze so you can trigger messages, build segments, and react to promotion activity in real time.
Voucherify sends the following events to Braze:

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Action-based delivery

Use Voucherify events to trigger Braze messages automatically. When creating a Braze campaign:
  1. In the Schedule step, select Action-Based Delivery.
  2. Select Perform Custom Event and add it as a trigger.
  3. Choose a Voucherify event from the list.
Experiment ideas:
  • Trigger a follow-up message when REDEMPTION.FAILED is sent. Test whether offering an alternative incentive recovers the customer.
  • Notify customers when REWARDED.LOYALTY_POINTS is sent. Test timing and messaging to drive repeated engagement.
Read the Action-based delivery guide in Braze documentation to learn more.

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Tracking Voucherify events in Braze

Track Voucherify events in Braze to understand how customers interact with your incentives. View event history in your Braze account:
  • Data Settings > Custom Events,
  • Analytics > Custom Events Report in a new view.
Select the time period and events you want to analyze. Events streamed from Voucherify are automatically available in the search list.

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Customer-specific events

To check events for a specific user instead of aggregate statistics, go to:
  • Users > User Search,
  • Audience > Search Users in a new view.
Braze campaigns can include a Connected Content script to call Voucherify API endpoints at send time, for example to publish a code. Braze delivers the message while Voucherify handles incentive eligibility and protects your budget with guardrails like validation rules.
Last modified on March 23, 2026