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Documentation Index

Fetch the complete documentation index at: https://docs.voucherify.io/llms.txt

Use this file to discover all available pages before exploring further.

Suggested readingThis page covers how to create a distribution.Read Distribution overview to learn how distributions work and the details of specific settings.
Distributions let you send messages, rewards, and voucher codes to selected customers. You can send distributions manually to a chosen audience or trigger them automatically based on customer activity and system events. To create a distribution, go to Engagement > Distributions and click Create distribution to open the distribution builder. Provide a unique name for the distribution in the Name distribution field.
Save draft to pause the configuration and continue later.For example, you can save a draft while waiting for a customer segment to finish syncing.

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Manual distribution

Use manual distributions (manual message) to send one-time messages or rewards to selected customers or customer segments.
1

Trigger

In the Category dropdown, select Manual messages.Choose who receives the distribution:
  • A message to a single customer: Select an existing customer or add a new customer.
  • Bulk messages to customers from [segment]: Select an existing segment or create a new one.
Use the filter icon to open advanced segment filtering options and review matching customers.
Voucherify sends manual distributions with a 10-minute delay. If you create a new customer segment, the countdown starts only after the segment finishes syncing. You can monitor the syncing status next to the segment name.
2

Action

Choose what the distribution sends:
  • Notify customers about promotion: Select the promotion tier to include in the message.
  • Send and publish unique codes from campaign: Select the source campaign.
  • Send plain message to customers: Send a message without incentives.
3

Channels

Use Add channel to choose delivery channels. You can add multiple channels to the same distribution.The list of the available channels depends on the selected Action.
4

Summary

Review the distribution settings.Save & Send to confirm.
The distribution starts 10 minutes after it’s saved. You can edit the distribution during this time. Your changes are applied before sendout.

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Automatic distribution

Use automatic distributions to send messages automatically when customers perform specific actions or when system events occur.
1

Trigger

In the Category dropdown, select the event category that triggers the distribution, such as Segment related activity, Cart related activity, or Customer rewards.Then select the specific trigger event, for example Order paid or Customer entered segment.Depending on the trigger, you can or you must select one of the following:
  • Customer segment
  • Validation rule
  • Campaign
  • Custom event
  • Loyalty campaign tier
2

Action

Choose what the distribution sends. Available actions depend on the selected trigger.
3

Channels

Use Add channel to select delivery channels.The list of the available channels depends on the selected Trigger and Action.
4

Summary

Review the distribution logic.Save & Send to activate the distribution.
The distribution is active and sends messages automatically when the trigger conditions are met. Learn more about the following features that work together with distributions.
Many distribution triggers are based on customers belonging to a customer segment.Customer segments group together customers who share defined properties and custom attributes (metadata).Learn more about customer segments.
Some distribution triggers can be limited with a validation rule.A validation rule limits when the event is triggered. When the rule is met, then the distribution sends a message.Learn more about validation rules.
Last modified on May 21, 2026