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Thanks to Braze integration, you can trigger messages to be sent using Action Based Delivery. Additionally, you can synchronize Braze audience IDs to Customer metadata. This feature allows the creation of promotions targeted at specific customer groups segmented in Braze.
The integration with Braze consumes API limits for Connected Content and webhook limits for sending codes to Braze with custom attributes, as well as synchronizing the audience in Braze.
The schema below presents 4 separate integration options. Braze01

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What you need to connect with Braze

Voucherify and Braze communicate both ways, so you need tie both platforms together.

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Connect Voucherify with Braze

To connect Voucherify with Braze:
  1. Copy the REST API Key from your Braze account (it should at least have the users.track permission).
  2. In Voucherify, go to Home > Integrations and find Braze to Connect.
  3. Paste the copied REST API key from Braze, select API endpoint, tick Send events to Braze to Connect your platforms.

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Connect Braze with Voucherify

Braze may require your Voucherify API keys in various settings like Canvas or Connected Content. To get your API integration keys from Voucherify:
  1. In Home, go to Project Settings and scroll down to Integration keys.
  2. Click the + button to open the key generation panel.
  3. Name your key, assign the Role (predefined or a custom one), and select Braze from the list of available integrations to Create integration API.
  4. Save your application ID and secret key in a safe place, as you won’t be able to view they key again for security reasons.

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Assess your Braze optimization

Once you’ve set up Braze for orchestration, check if your incentive layer is optimized. Take this quick assessment to find out and get Braze-specific recommendations to close any gaps.
Last modified on March 3, 2026