Distributions

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Goals

• Identify which channels should be used for distribution.
• Learn how Voucherify publication works.
• Discover Voucherify integrations for messaging.

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Outcome

Connect Voucherify with your preferred communication channels.

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Evaluate your customer journey and think of places and times the information about the deal should be displayed: website, product pages, emails, SMS, push, print, partners, or social media. Think of how you want to remind customers about the deals they’re eligible to use. Voucherify offers two distribution modes

• Pull – you can use API to get promotions in front of customers (e.g., list all active coupons for John Doe).
• Push – an integral distribution mechanism that you can use to define a trigger for the message send-out (e.g., if John Doe signs up for a newsletter, send him a 10% off promo code).

Both push and pull modes can be used with third party platforms:

• Braze
• Twilio
• Klaviyo
• MoEngage
• Iterable
• Airship
• ActiveCampaign
• Batch

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Publication

Publication means incentive assignment. Typically, a publication is performed by sharing codes with customers via Publication API.