Voucherify philosophy is all about the speed of implementation.

Voucherify makes launching and tracking digital promotions easy. Get the documentation, sample code, and developer tools you need to build exactly what you want, fast. We will handle the complexity of promotions delivery and validation. Let’s get building!

What is Voucherify?

Voucherify is an API-first promotion engine for digital teams. With our programmable building blocks you can quickly launch and efficiently manage promotions personalized with customer and session data, including coupons, gift cards, in-cart promotions, giveaways, referral, and loyalty programs.

Voucherify offers a REST-based API and a web dashboard to create and manage promotional campaigns. Our dedicated endpoints help you deliver personalized incentives to any channel, any device, and any e-commerce solution while keeping your data in secure, highly available environments. This is achieved with real-time data synchronization with CRM, product inventory, distribution channels, and other customer touchpoints.

The majority of development work is required at the beginning:

  • Connecting the promotion engine to the checkout.
  • Synchronizing customer data.
  • Connecting marketing distribution channels.
  • Integrating with BI tools.

When the integration is done, you can still use API to automate and scale campaigns.

The easiest way to create campaigns is to use the Campaign Manager you can find in the dashboard. However some advanced workflows may still require you to use the API and develop your integration over time.
This is why the crucial part is to align your implementation priorities with your business goals. This guide will help you plan this process with your developers and estimate the expected delivery time.


Help and support

We offer a team of dedicated, high-skilled developers who have experience with both Voucherify and CRM tools to integrate Voucherify with your existing technology stack. Learn more.

Our team is always ready to support you on your journey with Voucherify. Reach out to us if you have any questions and join our Community on Slack. We're happy to help!

What can I do in Voucherify?

One of the Voucherify priorities is flexibility in building your promotion system. The following examples are meant to give you an overview of what is possible. Keep in mind that there are many more options and each workflow can be customized to fit your business logic.

Building block

Use cases and features

Coupon campaigns with

  • percentage,
  • amount,
  • unit (free items),
  • free shipping,
  • and fixed-price discount.
  • 10% off if you spend at least $50.
  • Buy product A and get product B for free.
  • Each three-pack from category A is now $29.90.
  • The first order is shipped for free.
  • Automatic welcome messages with a coupon sent to every new customer.

Gift card campaigns with prepaid credits

  • Automatic email with a Happy Birthday gift card, sent a day before the customer's birthday.
  • $10 credits on the customer's digital wallet for the first review.
  • $50 gift card for every 1000 loyalty points.

Double and single-sided referral programs

  • Reward referrers with discounts, credits, or loyalty points.
  • Reward referees with discounts, credits, and loyalty points.
  • Referrer rewards triggered in response to referral code redemption or custom event logged in your application.
  • Digital wallets, sign-up forms, and referral links.

Loyalty programs

  • Earning rules based on purchase history, customer's activity, and custom metadata attributes.
  • Rewards catalog with digital and material rewards.
  • Tiers dividing loyalty members into levels with dedicated rewarding schemas.
  • Customer cockpits (digital wallets).

Auto-applied cart promotions

  • Buy two products from category A and get 10% off at the checkout.
  • Spend $100 and get $10 off, spend $200 and get $30 off.


  • Fill the form and join the lottery, every 100th registered user wins.

Validation rules

  • Secure your campaign budget and prevent any misuses with redemption limits.
  • Create discounts on specific payment methods or purchase frequency.
  • Offer discounts applicable to items from a specific category.
  • Exclude items above $600 from applying the discount.

Get started

Trying to build a PoC? Grasp the basics and start building:

Get the job done

Assuming your application is able to redeem basic vouchers powered by Voucherify, you can now wrap your head around additional entities and features. These will help you understand how to design a robust promotion system and how to integrate it with your e-commerce & CRM infrastructure.

For advanced customization, you should read about how Voucherify handles:


Useful resources

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