Voucherify is an incentive optimization engine for digital teams. The Build section covers everything you need to configure campaigns: from discount mechanics to loyalty tiers.
Why this matters
Every setting you configure, like incentive type, validation rules, or budget caps, maps directly to how Voucherify processes campaign data and delivers customer experiences. Understanding these building blocks lets you:
- Launch fast: Go from idea to live campaign without engineering bottlenecks.
- Experiment at scale: Test variations across channels and segments.
- Optimize ROI: Drop underperformers, double down on what works.
The Build section walks you through the core campaign types:
How campaigns connect
Campaigns don’t exist in isolation. They share validation rules, customer segments, and product catalogs. This composable architecture means you can:
- Reuse rules across campaign types
- Stack incentives for complex promotions
- Orchestrate omnichannel experiences from a single source of truth
Start with one campaign type, then layer in complexity as you learn what resonates with your customers.
