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Discount campaigns allow customers to receive financial benefits, such as percentage discounts, fixed amounts off, or free shipping. Voucherify manages these incentives through two primary mechanisms: Discount coupons, which require a code, and Cart promotions, which apply automatically based on cart contents. Learn how discount campaigns work—from generating unique bulk codes to setting up automatic, tier-based promotions.

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Key discount concepts

The following concepts are key for understanding the discount engine.
A code that a customer must enter to receive a benefit. Coupons are best used when you want to track individual customer actions or limit the discount to a specific audience.
A discount applied automatically when a customer’s cart meets specific criteria. No code is required from the customer.
A single, standalone code (for example, SUMMER20) shared by multiple customers. Everyone uses the same phrase to redeem the discount.
A set of unique, random codes (for example, s9-RaNd0m) generated in a batch. Each code is unique to a specific customer or interaction, allowing for precise tracking.
The conditions that must be met for a discount to be valid. These can include order volume, customer segments, specific products, or time frames.
Levels of benefits within a single cart promotion campaign. For example, you can set up a rule where spending 50grants550 grants 5% off, while spending 100 grants 10% off.
The successful application of a discount to an order. This process records the usage in the dashboard and updates the campaign budget or code usage limits.
The mechanism for delivering coupon codes to end customers via email, SMS, or web widgets. This is required for coupon campaigns but skipped for cart promotions.
Assigning a discount coupon to a given customer.

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Discount workflow

Voucherify supports every step of the discount campaign lifecycle.
1

Configuration

Build your campaign mechanics, define Validation rules, and set the discount value in the Dashboard.
2

Distribution (coupons only)

Assign (publish) coupon codes to customers. You can send them directly or expose them via your frontend. Cart promotions are active immediately and don’t require distribution.
3

Validation and Redemption

When a customer enters a code or updates their cart, Voucherify validates the request against your rules. If valid, the discount is applied (redeemed) to the order total. Depending on your settings, a coupon will be used up here.
4

Analysis

Track the performance of your discount campaigns using real-time reports to understand which codes or rules drive the most sales.