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Use rewards to incentivize customers in loyalty and referral campaigns in Voucherify. You can use the following reward types:
  • Digital rewards: Discount coupons, gift card credits, or loyalty points delivered automatically to customers.
  • Material rewards: Physical products from your catalog that require manual fulfillment.
  • Pay with points: Allows customers to exchange loyalty points for cash value on their orders.
You can add a reward to an existing:

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Create a reward

Create rewards in the Reward catalog to use them across your campaigns. Go to Campaign hub > Rewards and click Create reward. Optionally, you can create a reward directly when creating:
1

Select reward type

Choose from:
  • Discount coupon
  • Credits on gift card
  • Points on loyalty card
  • Material reward
  • Pay with points
2

Configure reward details

Configure the details of a selected reward type.
The Discount coupon reward can give a customer a coupon for:
  • Order discounts
  • Product discounts
  • Rewards (free items)
  • Free shipping
  • Bundles
Configure the reward as follows:
  1. Name the reward.
  2. Select Campaign as the source of coupons.
  3. Alternatively, click the + button to open a simplified campaign builder.
  4. Optionally, add Metadata.
Read the Discount types and effects article to learn more about different discounts.
3

Save reward

Review the configuration and Save the reward.
The reward is added to the reward catalog. You can now assign the created reward to loyalty or referral campaigns.

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Rewards – additional options

Some of the rewards have additional options or require special workflows.

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Material reward – fulfillment workflow

Material rewards require manual confirmation:
  1. When a customer redeems a material reward, the status changes to PENDING.
  2. After you physically deliver the reward, confirm it in the dashboard.
  3. Go to the campaign’s Reward redemptions tab and click the check mark to change the status to COMPLETE.

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Pay with points reward – validation rules

When a Pay with points reward is added to loyalty campaign, you can limit its redemption with validation rules. These rules create limits based on customer, order, and metadata attributes. To add a validation rule:
  1. Open the reward in the Reward catalog in the loyalty campaign builder.
  2. Click the + button to open the rule builder.
  3. Create or select a validation rule.
Read Create validation rules to learn how to set the rules.Read Validation rules for a detailed description of all validation rules and other settings.
Explore other features for better use of rewards in Voucherify.
Track rewards in the dashboard to monitor how customers interact with your rewards.Go to the reward’s detail view to see:
  • Reward dashboard.
  • Assignments: campaigns to which the rewards are assigned.
  • Metadata.
  • Activity to track reward assignments, redemptions, awards, and other details. Use filters to narrow down the results.
Use this data to optimize your reward strategy and identify popular incentives.
Add custom attributes to rewards using metadata. Metadata allows you to store additional information that isn’t part of the standard reward schema.When creating or editing a reward, you can:
  • Add values to keys from an existing metadata schema.
  • Add unknown property: Add a custom attribute not defined in the schema.
  • Add to schema: Define a new attribute and add it to the metadata schema.
Read Metadata to learn more about custom attributes.
You can also upload rewards with the POST Create reward endpoint.Check Voucherify reward API for more endpoints to manage your rewards.
Last modified on February 19, 2026