What you can prepare
Customers
Import and manage customer profiles. Use attributes and metadata for segmentation and targeting.
Customer segments
Group customers by behavior, attributes, or metadata. Use segments in validation rules and distributions.
Products
Add products and SKUs. Define attributes and metadata for product-specific promotions.
Product collections
Organize products into static or dynamic collections for use in validation rules.
Orders
Track purchase history. Use order data for validation rules and customer segmentation.
Metadata
Define custom attributes for customers, products, orders, and campaigns. Power advanced targeting and personalization.
Custom events
Track customer actions like cart abandonment or review submissions. Trigger automated distributions, loyalty rewards, and behavior-based validation rules.
Why preparation matters
Voucherify validates every redemption against your data. The more complete your customer profiles, product catalog, and order history, the more precise your targeting becomes. Metadata and custom events extend this further, letting you build rules around any attribute or behavior your business needs. Well-prepared data enables:- Faster campaign launches: Reuse segments and collections across campaigns.
- Precise targeting: Apply discounts to specific products, customer tiers, or order conditions.
- Scalable experimentation: Test different audiences and offers without rebuilding data structures.
- Behavior-driven automation: React to real-time customer actions with custom events.