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Voucherify uses customer data to help you run targeted promotions, loyalty programs, and validation rules. The Customers section lets you manage individual profiles and organize your audience into segments.

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Core building blocks

Customer logic in Voucherify is based on two main elements:
  • Customer profiles: Individual records with contact details, activity data, and incentives.
  • Customer segments: Groups of customers based on shared attributes or behavior. Segments can be static (fixed lists) or dynamic (updated automatically based on filters).

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Why this matters

Not every incentive should be available to every customer. With customer profiles and segments, you can:
  • Reward selected groups of customers
  • Limit promotions to specific audiences
  • Personalize offers based on profile data
  • Control who is eligible for a campaign
This helps you create more relevant experiences and improve campaign performance.

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What you can do

The Customers section provides the building blocks for audience-based incentives. You can:
  • Create and manage customer profiles
  • Store standard data and custom metadata
  • Group customers into segments
  • Reuse segments across campaigns and rules

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How customers connect to campaigns

Customers work together with other Voucherify features, such as:
  • Validation rules
  • Discount promotions
  • Loyalty programs
  • Distributions and referral programs
This flexible structure lets you reuse the same audience logic across many campaigns and workflows.
Start simple. Create one segment and use it in a validation rule to control who can use a promotion.

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Where to go next

To learn more, explore the detailed guides:
Last modified on February 19, 2026