Voucherify uses customer data to help you run targeted promotions, loyalty programs, and validation rules.
The Customers section lets you manage individual profiles and organize your audience into segments.
Core building blocks
Customer logic in Voucherify is based on two main elements:
- Customer profiles: Individual records with contact details, activity data, and incentives.
- Customer segments: Groups of customers based on shared attributes or behavior. Segments can be static (fixed lists) or dynamic (updated automatically based on filters).
Why this matters
Not every incentive should be available to every customer.
With customer profiles and segments, you can:
- Reward selected groups of customers
- Limit promotions to specific audiences
- Personalize offers based on profile data
- Control who is eligible for a campaign
This helps you create more relevant experiences and improve campaign performance.
What you can do
The Customers section provides the building blocks for audience-based incentives.
You can:
- Create and manage customer profiles
- Store standard data and custom metadata
- Group customers into segments
- Reuse segments across campaigns and rules
How customers connect to campaigns
Customers work together with other Voucherify features, such as:
- Validation rules
- Discount promotions
- Loyalty programs
- Distributions and referral programs
This flexible structure lets you reuse the same audience logic across many campaigns and workflows.
Start simple. Create one segment and use it in a validation rule to control who can use a promotion.
Where to go next
To learn more, explore the detailed guides:
