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Gift card campaigns

A gift card campaign in Voucherify can create a pool of unique, prepaid digital cards that customers can redeem for purchases. They are a powerful tool for driving sales and encouraging customer loyalty. The Build section is where you define the core mechanics of your gift card program. Every setting you configure, from the initial value to the redemption rules, maps directly to how Voucherify stores and processes the card data and, ultimately, impacts the customer experience.
Gift cards function as a form of currency within your system. Unlike one-time use coupons, a single gift card can be redeemed multiple times until its balance is depleted.

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Key gift card concepts

Gift cards operate on three key concepts. Understanding these is essential for effective campaign design.
Gift cards are loaded with an Initial amount (value) that customers spend. This amount can be reduced (redeemed) or increased (topped up).
Each card within the campaign is assigned a Unique code that is tracked individually for security and reporting.
Validation rules can restrict where and when a customer can use the card (for example, minimum cart value, specific products, metadata).

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Gift card configuration in the Build section

When creating a new gift card campaign, you will configure these key areas. For detailed, step-by-step instructions, refer to the Create gift cards guide.
  • Campaign type: Select Gift vouchers to create prepaid, balance-holding codes.
  • Code settings: Configure the Code pattern and quantity of unique cards to be generated.
  • Value: Set the Initial amount loaded onto each card.
  • Validation rules: Define the Validation rules that govern where and when the card can be used.

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Gift card workflow

Voucherify supports every step of the gift card lifecycle.
1

Configuration

Build your program conditions, set up rewards, and automate notifications in the Dashboard.
2

Distribution

Assign (publish) gift cards to customers through Voucherify or your integrated tech stack.
3

Validation and redemption

When a customer wants to pay for their order with a gift card, Voucherify validates the request and processes the redemption in your store. Also, Voucherify updates the balance in real-time
4

Orchestrating gift cards

You can set up topping-up mechanisms to gift cards or combine them with loyalty program rewards. For example, customers can spend their loyalty points to add balance to their gift cards.
5

Analysis

Track the performance of your gift card campaigns using real-time reports to understand what drives customer engagement.