Voucherify is an incentive optimization engine that helps you run discounts and loyalty rules on the right items.
The Products section lets you organize your catalog and use product data in campaigns, promotions, and validation rules.
Core building blocks
Products in Voucherify are based on two key elements:
- Products – base items in your catalog
- SKUs – variants of a product (for example size or color)
To work with groups of items, you can use:
- Product collections: sets of products defined manually or by filters.
Why this matters
Many incentives should not apply to every item in the cart.
With products and collections, you can:
- Reward only selected products
- Limit discounts to specific categories
- Build loyalty rules for chosen items
- Control where incentives apply
This helps you stay precise and protect your margins.
What you can do with products
The Products section gives you building blocks for product-based incentives.
You can:
- Add products and SKUs to your catalog
- Enrich items with custom attributes (metadata)
- Group items into collections
- Use collections in validation rules and campaigns
How products connect to campaigns
Products do not work alone.
They connect with other Voucherify features, such as:
- Validation rules
- Discount promotions
- Loyalty earning rules
- Product-based bundles (like BOGO)
This makes it easier to reuse the same product logic across many campaigns.
Start simple: create one collection and use it in a validation rule to limit where a promotion applies.
Where to go next
To learn more, explore the detailed guides:
