{
"program": {
"id": "lprg_3e8a1c74d952",
"name": "Coffee Club",
"status": "DRAFT",
"start_date": "2026-01-01T00:00:00.000Z",
"end_date": null,
"validity_hours": {
"type": "ANY_TIME"
},
"metadata": {
"region": "EMEA"
},
"created_at": "2026-01-01T09:00:00.000Z",
"updated_at": null,
"object": "program"
}
}Program created
Event data sent for a Loyalty v2 vl.program.created activity handled by Workflows
WEBHOOK
vl.program.created
{
"program": {
"id": "lprg_3e8a1c74d952",
"name": "Coffee Club",
"status": "DRAFT",
"start_date": "2026-01-01T00:00:00.000Z",
"end_date": null,
"validity_hours": {
"type": "ANY_TIME"
},
"metadata": {
"region": "EMEA"
},
"created_at": "2026-01-01T09:00:00.000Z",
"updated_at": null,
"object": "program"
}
}The
This event can trigger a workflow when Loyalty activity is configured with the Programs group and the
vl.program.created event indicates that a Loyalty v2 program was created.
This page documents only the event data nested under
data. See Introduction to webhooks for the shared webhook structure, and Workflows webhooks for the full Workflows webhook payload.vl.program.created activity type. If the workflow reaches a Webhook callout action, Voucherify sends a webhook to the action’s target URL.
Workflows send this activity in the data.trigger object.
If the program is created with assigned card definitions, earning rules, rewards, or tier structures, Voucherify also creates the corresponding program and entity assignment activities.Body
application/json
Event data object schema for vl.program.created.
Loyalty v2 program snapshot recorded with the activity.
Show child attributes
Show child attributes
Response
Webhook accepted
Last modified on September 25, 2026