> ## Documentation Index
> Fetch the complete documentation index at: https://docs.voucherify.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer engagement platforms

> Integrate Voucherify with CEPs to deliver personalized incentives across channels

Customer Engagement Platforms (CEPs) orchestrate personalized, cross-channel communications based on customer behavior and data. Integrating Voucherify with your CEP allows you to deliver the right incentive at the right time through the right channel.

## Why integrate with a CEP?

Voucherify handles incentive logic: validation, redemption, budget control, and fraud prevention. Your CEP handles delivery: timing, channel selection, and message personalization. Together, they form an incentive loop where every campaign becomes a live experiment you can trigger, measure, and adjust.

**Key capabilities:**

* **Behavior-triggered incentives**: Automatically distribute codes when customers perform specific actions (cart abandonment, subscription renewal, milestone reached).
* **Segment-driven campaigns**: Target VIP customers, dormant users, or any segment defined in your CEP with tailored rewards.
* **Unique codes in templates**: Pull individual voucher codes, gift cards, or loyalty balances directly into message templates.
* **Real-time event sharing**: Send Voucherify events (redemptions, loyalty updates, publications) to your CEP to trigger follow-up communications.

## Integration patterns

Most CEP integrations follow one of these patterns:

| Pattern                | Description                                                                                                   | Use case                                                     |
| ---------------------- | ------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------ |
| **Webhooks**           | Voucherify sends events to your CEP when actions occur (redemption, publication, loyalty update).             | Trigger follow-up messages after a customer redeems a code.  |
| **API calls from CEP** | Your CEP calls Voucherify APIs (using Connected Content, Content API, or webhooks) to fetch or publish codes. | Dynamically insert a unique code into an email at send time. |
| **Custom attributes**  | Sync voucher codes, balances, or campaign data to customer profiles in your CEP.                              | Display loyalty points in a mobile push notification.        |
| **Bulk code import**   | Export codes from Voucherify and import them into your CEP's coupon list.                                     | Large-scale campaigns where codes are pre-generated.         |

## Supported platforms

<CardGroup cols={2}>
  <Card title="Braze" icon="https://www.braze.com/docs/assets/favicon.ico" href="/integrations/braze">
    Event sharing, Connected Content, custom attributes, and promotion code lists.
  </Card>

  <Card title="Klaviyo" icon="https://www.klaviyo.com/icons/icon-32x32.png" href="/integrations/klaviyo">
    Custom profile attributes, webhook-based flows, and bulk code import.
  </Card>

  <Card title="MoEngage" icon="https://www.moengage.com/wp-content/uploads/favicon-150x150.png" href="/integrations/moengage">
    Content API integration for real-time code publication in campaigns.
  </Card>

  <Card title="Bloomreach Engagement" icon="https://www.bloomreach.com/wp-content/uploads/2024/04/favicon.png" href="/integrations/bloomreach-engagement">
    Bidirectional sync: send events to Bloomreach and receive customer updates.
  </Card>

  <Card title="Iterable" icon="https://iterable.com/wp-content/themes/itbl/assets/images/dist/favicon/favicon-dark.ico" href="/integrations/iterable">
    Webhook-based integration for code distribution and event tracking.
  </Card>

  <Card title="CleverTap" icon="https://clevertap.com/wp-content/uploads/2023/08/favicon-32x32-2.png" href="/integrations/clevertap">
    Connect customer engagement data with Voucherify incentives.
  </Card>
</CardGroup>

Additional integrations: [Infobip](/integrations/infobip), [ActiveCampaign](/integrations/activecampaign), [Airship](/integrations/airship), [Batch](/integrations/batch), [Mailchimp](/integrations/mailchimp), [SendGrid](/integrations/sendgrid), [Twilio](/integrations/twilio), [Salesforce Marketing Cloud](/integrations/salesforce-marketing-cloud).

## Common scenarios

Explore the common scenarios for using Voucherify together with Customer Engagement Platforms.

### Abandoned cart recovery

1. Customer abandons cart → CEP detects the event.
2. CEP calls Voucherify to publish a unique discount code.
3. CEP sends an email with the code to incentivize purchase completion.

### Loyalty program updates

1. Customer earns points → Voucherify sends a `REWARDED.LOYALTY_POINTS` event to your CEP.
2. CEP triggers a push notification showing the updated balance.
3. When points near expiration, CEP sends a reminder.

### Win-back campaigns

1. CEP identifies inactive customers via segmentation.
2. CEP triggers a webhook to Voucherify to publish a reactivation code.
3. Voucherify distribution updates the customer profile in the CEP.
4. CEP sends a personalized message with the code.

## Getting started

1. **Connect your CEP**: Go to **Integrations** in your Voucherify **Project settings** and configure API credentials for your platform.
2. **Set up distributions**: Define triggers (segment entry, custom event, successful publication) and select your CEP as the channel.
3. **Map fields**: Configure which Voucherify data (code, value, expiration) syncs to customer profiles.
4. **Test the flow**: Use a test customer to verify codes are published and delivered correctly.

<Note>
  CEP integrations consume [API limits](/guides/limits#api-limits) and [webhook limits](/guides/limits#webhooks). Plan your campaign volumes accordingly.
</Note>

## What's next?

* Review the integration guide for your specific CEP.
* Learn about [distributions](https://support.voucherify.io/article/19-how-does-the-distribution-manager-work) to automate code delivery.
* Explore [webhooks](/api-reference/introduction-to-webhooks) for event-driven workflows.