> ## Documentation Index
> Fetch the complete documentation index at: https://docs.voucherify.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analyze overview

> Track campaign performance, voucher activity, redemption analytics, and project audit logs

After you build, optimize, and orchestrate campaigns, use the Analyze section to measure how they perform. Track campaign and voucher activity, review redemption analytics, and audit project changes to refine your incentive strategy.

## What you can analyze

<CardGroup cols={2}>
  <Card title="Campaign tracking" icon="chart-line" href="/analyze/campaign-tracking">
    Monitor campaign performance, customer activity, and incentive usage with dedicated dashboards for each campaign type.
  </Card>

  <Card title="Voucher tracking" icon="ticket" href="/analyze/voucher-tracking">
    Inspect individual vouchers, gift cards, and loyalty cards. Review redemption history and transaction details.
  </Card>

  <Card title="Performance analytics" icon="chart-pie" href="/analyze/reporting-analytics">
    Review project-level redemptions, revenue impact, API usage, and team activity in the Dashboard and Settings.
  </Card>

  <Card title="Audit log" icon="clipboard-list" href="/analyze/audit-logs">
    Track API requests, user actions, background tasks, exports, and webhook deliveries across your project.
  </Card>
</CardGroup>

## Why analysis matters

Campaigns generate data with every validation, redemption, and customer interaction. Turning that data into insight lets you:

* **Measure ROI**: See which campaigns drive revenue, repeat purchases, and customer retention.
* **Spot issues early**: Use logs and activity feeds to debug failed validations, misconfigured rules, or webhook errors.
* **Iterate faster**: Compare performance across segments, channels, and time periods to refine the next iteration.
* **Stay accountable**: Audit logs give you a full history of who changed what and when.

## What's next?

Start with [campaign tracking](/analyze/campaign-tracking) for a high-level view of campaign performance. Use [voucher tracking](/analyze/voucher-tracking) to inspect individual codes, [performance analytics](/analyze/performance-analytics) for project-wide analytics, and [audit log](/analyze/audit-logs) to investigate specific changes or troubleshoot integrations.